Samsung 55″ S85F OLED 4K Smart AI TV [2025]

Key Features

NQ4 AI Gen2 Processor
This processor uses the power of 20 AI neural networks to optimise picture and sound quality. The result is superb performance, whether you’re watching streaming services, playing your favourite video games or watching live sports.1

4K AI Upscaling
Watch your favourite content in brilliant detail. Our AI processor can take content and enhance it up to 4K resolution with 20 AI neural networks all while maintaining sharp and smooth picture quality.2

OLED HDR
Samsung’s processor analyses each scene and boosts for brightness. The result is a beautifully bright screen with incredible contrast, which brings hidden details to light.3

PANTONE Validated
As a trusted symbol of colour fidelity by industry experts, ‘PANTONE Validated’ certifies the accurate expression of 2,140 PANTONE colours and 110 newly added skin tone shades. So you can be sure that you’re getting a rich, true to life viewing experience.4

Settings that intelligently optimise picture and sound
AI Mode offers a quick access menu to adjust adaptive picture and sound settings, intelligently optimising your TV experience to the surroundings and the content you’re watching.

Sound that adjusts to your surroundings & content
Experience sound just as the creators intended, with clear voices and vivid, balanced tones. Your TV’s AI processor recognises different sounds and optimises them based on characteristics of both the room and audio content, before ultimately refining them with audio remastering technology.5